When the HERSHEY'S brand approached our team asking to find a new way to revitalize their partnership with DC, I led a promotional concept circled around a new flight of characters that represent the diversity and demographic of the consumers they sell to. I then met with DC's creative team over the course of a year to develop more plans for the future and make celebrating these new characters now a central promo for the HERSHEY brand.

‍

‍